Near Mendocino, CA, there’s a forest of pygmy trees. Here, the soil conditions are so bad that 100-year-old redwood trees, which can grow to over 300 feet tall, stand at just 6 to 8 feet.
As the description on mendocino.com says: the trees “are able to survive here, but they surely do not prosper.”
Likewise, a business operating in the information economy that doesn’t innovate and constantly reinvent itself may survive, but it surely won’t prosper.
WatzThis? has gone through several major changes in strategy and focus in its first year, and is about to embark on another. While our primary focus continues to be educational content development; we’ve recently started moving into a new office where we’ll be engaging more with the public, pursuing more of our interests outside of technical writing and training, creating more video content, and taking our experiments in collaboration and business to another level.
Our goal is to live up to the name of our business by never being easily defined and by continually experimenting in order to find out the answer to the question: “WatzThis?”.
We’re tremendously excited to be replanting ourselves in a space that gives us plenty of room to grow, and we’re looking forward to sharing the results with you in the future!