If you’ve been reading my newsletters for the last few months, you may have noticed that I’ve talked just a little about the mobile web and why it’s so important to you and your business or career. Now I want to show you a couple graphs that I made from real client data recently.
These are reports of web traffic from smartphones and tablets during 2013.
The trend is clear: mobile web usage took off during the last couple months of 2013. If you thought your mobile web site, or acquiring mobile web skills, wasn’t that urgent of a priority way back in October 2013, chances are that you need to look again.
If you’re not seeing a dramatic increase in mobile traffic right now, it’s very likely the result of Google’s decision to rank sites that are optimized for mobile higher in their smartphone search results than sites that aren’t. In other words: you’re being punished by Google for not having a mobile site, or for having one that isn’t correctly configured.
As I mentioned in previous newsletters, the number of people using mobile devices to browse the web is growing very rapidly, while desktop browser usage is stagnant. If Google is ranking you lower in mobile search results, it’s having a negative impact on your business.
On the other hand, if your site is already optimized for mobile devices, you’re benefiting as we speak — you have a leg up on the competition and more mobile traffic will continue to come your way in the coming months!
Want to acquire the skills to build mobile websites and mobile web apps and take advantage of the booming demand for skilled mobile developers? Sign up for our online class — a new session starts next week!
Happy New Year!
Mobile Web: What Just Happened?