If you have a website, you have a mobile website. In other words, people are visiting your website with mobile devices — whether you’re ready for them or not.
This week, I checked up how many of my clients’ visitors to their websites are coming from smartphones and tablets. The range was between 15% and 40%. As you would expect, the sites that had mobile versions got more visitors and pageviews from mobile devices than the websites that weren’t optimized for mobile viewing.
Here are a few other facts that I uncovered during my research:
- Mobile traffic has at least doubled over the last year on every one of the sites I looked at.
- A higher percentage of new visitors to sites tend to be using mobile devices.
- Users of tablets stay on a site longer than users with desktop computers or smartphones.
Many of my clients are rely on advertising revenue to make money from their sites. The more traffic a site has, the more inventory it has available to sell to advertisers. So, anything that can be done to increase visits and page views is potentially money-making.
In previous years, the potential increases were small enough to not quite be worth the cost of implementing the mobile site. But, that’s changed now.
The problem with creating mobile-optimized sites is that it too often requires a major redesign of a perfectly good desktop site, or the new mobile site quickly becomes out of date and requires additional maintenance. To solve this problem, we’ve been doing research into new technologies to help us create mobile-optimized version of our clients’ existing websites. We’ve found a great solution, and we’re rolling out new mobile sites for a small group of clients over the next couple of weeks. We recommend that each of our clients go mobile as soon as possible.
To find out more about how Minnick Web Services can help you optimize your site for mobile devices, contact us today!