The line between marketing and entertainment is more blurry than ever. We see it on social media all the time; a headline will read “We have something amazing to show you!”; and that something has been compiled, packaged, tested to
Monetizing Mobile
A new study by eMarketer, released this week, finds that adults in the U.S. are spending more time on their mobile devices than on desktop and laptop computers. The same study estimates that mobile ad spending has more than doubled in 2013, while desktop ad spending